Great brands come from experiences that wow customers. We deliver desire and craft experiences that build trust & loyalty.

Delivering effective brand transformations.

Charles Allan is a multi-disciplinary creative brand agency that thinks big, with a proven track record garnered from over 30 years of big brand experience in Asia, Europe and the USA. Dedicated to create effective brands that connect with their target audience and deliver both profit and employee satisfaction for our clients.

Our goal is to create striking visual experiences, built from insightful brand strategy that enables our clients to deliver relevant experiences by which customers are enchanted and engaged, resulting in enhanced brand reputation and loyalty.

We believe in honest and open relationship with our clients, so that a platform of trust is built to explore creativity and future brand opportunities for their continuing success.

We enjoy working with diverse clientele and are passionate in understanding their corporate culture and intended audience. By which we craft design detail, future insights and delivering brand promise to fully realise our clients’ ambitions.

With European & regional experience in:


Charles Allan | Branding: Maclaren

Charles’s award winning brand transformation for McLaren F1 

charles-allanCHARLES ALLAN

Charles set up Charles Allan Associates in 2006 to work with clients both large and small, delivering creative solutions that make positive impact on clients’ brand perception and revenue.


Bringing with him more than 30 years of experience across a broad range of 2D and 3D work garnered at leading international agencies, most notably associate director at Fitch London, team leader at TAG Mclaren, creative director at FutureBrand London then Asia Pacific, and creative director at Design Bridge. Charles seeks to push the boundary of design to differentiate brands for recognition and success. Believing partnerships built with trust yield results, Charles is proactive and takes the initiative to present future opportunites to clients.


Abode . Amphibian . Asia Aviation . Bamboo . BD Medical Supplies . Carlsberg . Certis Cisco . Chinta Manis . Frasers Centrepoint . Fuji Xerox . Great Eastern . GTO . Helix Media . Honeywell . InFocus . Inwa . Imaginings . Keppel Land . KrisEnergy . Lion Global Investors . MicroVision . NTUC Income . OCBC Bank . OCBC NISP Bank . OUE . Polybuilding . Sequebb . Shiraz . Solitaire . Swiss Bake . Swiss Butcher . Teckwah . The Orientalist . Yangon Airport Group . Zetta Jet . Zuellig Pharma

Behind the scenes

Want to see more?


Have a look

Positioning . Naming . Brand Creation / Evolution . Visual Identity Systems . Communications & Branded Collaterals . Packaging . Website / Social Media . Environmental / Retail Design . Signage / Wayfinding